Less Booking.comMore DIRECT REVENUE
I build websites that turn your Booking.com visitors into direct guests — so you stop paying 18% commission on bookings you already earned.
Get started →Up to 25%
of every booking goes to OTAs
(Skift Research 2025)
52%
of OTA visitors check your website before booking
(Cornell University + WIHP)
40% vs 18%
OTA cancellation rate vs. direct bookings
(Mirai 2025)
€18,000+
Annual savings for a 30-room hotel at 50% direct bookings
(Skift Research 2025)
Each reservation on Booking.com costs you more
than just the COMMISSION
Every booking through Booking.com costs you more than you think — here's the real math.
⚠
Lost Income
15–25% of every booking goes to Booking.com — money that should fund your next renovation, your team, your business.
👤
No relationship with the guest
Booking hides your guests' real emails behind "guest@booking.com" addresses. They leave, and you can never reach them again — even though you hosted them.
🔍
Invisible to AI search
In 2026, travelers ask ChatGPT and Gemini for hotel recommendations. Without your own optimized website, AI can only see Booking's generic listing — and your hotel disappears from the conversation.
📊
No data, no upsells
Without guest data, you can't offer pre-arrival upgrades, special packages, or birthday returns. You're leaving thousands in extra revenue on the table — every season.
What are OTAs really costing you?
30
€100
60%
50%
Based on your numbers
Annual commission loss:€59.130
Annual cancellation loss:€28.908
Your estimated annual loss:
≈ €88.038
Plus untapped upselling revenue (~€40–80 per direct stay — not included above)
Fixed assumptions:
OTA commission: 18% · OTA cancellation rate: 40% · Direct cancellation rate: 18% · Unrecoverable cancellations: 40% (conservative)
Sources: Skift Research 2025 · Mirai 2025
The System
The Direct Booking System
Six components that work together to turn your Booking.com traffic into guests that book directly with you.
📱
Landing Mobile-First
Loads under 2 seconds, scores 90+ on Google Speed. 70% of your guests search from mobile — if your site is slow, they leave before they see your rooms.
💬
WhatsApp Direct
European travelers prefer messaging before they commit to booking. One tap connects them directly with you — no call centers, no forms, no inbox delays.
📅
Reservation Engine
Guests book and pay without leaving your site. No redirects, no Booking interface, no competitor ads in the way. Your brand, start to finish.
🌍
Multi-language SEO
Optimized in English, German, Russian and French — your top source markets. Structured data so ChatGPT and Gemini recommend your hotel, not just your Booking listing.
📈
Conversion Tracking
Know exactly which channels bring guests that actually show up. Not just traffic — bookings that convert, confirm, and complete their stay.
👥
Guest CRM
Every direct guest leaves you their real email, preferences, and stay history — not a masked Booking.com address. The foundation for upsells, returns, and loyalty that OTAs can never give you.
Clear Investment. Measurable RETURN.
Plans designed to recover with just a few direct bookings per month.
Starter
Get on the map
€1,000
- ✓Optimized landing page
- ✓Basic engine diagnostic
- ✓3 static languages
- ✓WhatsApp button
Growth
Build the full system
€1,800
- ✓Premium multi-page website
- ✓Advanced Engine + Upselling
- ✓4 Languages with Local SEO
- ✓Guest Analytics & CRM
- ✓Guest administration
First 2 months at €99for Growth clients
Performance
Add-on
€199/mo
- ✓4 Google Business Profile posts per month
- ✓All review responses (Google)
- ✓1 monthly email campaign to your guest list
- ✓Monthly ROI report
- ✓Site uptime & security monitoring
- ✓Priority support (response within 24h)
Begin your transition to direct bookings
Get started
Tell us a bit about your property and we'll get back to you with next steps for direct booking.
Get started